WebinarJam vs. GoToWebinar
Which webinar platform actually turns more viewers into clients?
Start your free 30-day trial today and see the difference.
Let’s dive in
Compare the features side by side and find out which platform actually helps you convert more leads and grow your business.
WebinarJam
WebinarJam is the all-in-one webinar platform built for marketers, coaches, and consultants who want to turn webinars into sales machines.
With automation, engagement tools, and conversion-focused features, it replaces multiple apps and makes it simple to grow your business online.
GoToWebinar
GoToWebinar is one of the oldest names in the webinar industry. While it can host large online events, its features are limited when it comes to engagement, automation, and conversion tools.
To make it work for marketing, you will need extra software, which adds cost and complexity that WebinarJam eliminates.
Professional experiences built for modern audiences
Features
WebinarJam
GoToWebinar
HD broadcasting and stable streaming
Secure browser-based access
Custom registration and thank-you pages
Branded reminder emails and SMS
Look as professional as you perform
Both platforms deliver stable, HD-quality streams. But WebinarJam lets you extend that professionalism to every touchpoint — from the registration page to branded follow-ups. GoToWebinar’s forms and invites look dated and rigid, offering little room to showcase your brand.
Make your events unforgettable
WebinarJam ensures every interaction feels polished and consistent with your company’s identity. With branded designs, modern interfaces, and custom messaging, attendees remember your business — not just the platform hosting it.
Keep your audience engaged before they ever join
WebinarJam’s built-in email and SMS reminders improve attendance rates and create anticipation. GoToWebinar’s reminders are text-only and generic, doing little to reinforce excitement or connect emotionally with registrants.
Engagement that drives connection and conversion
Features
WebinarJam
GoToWebinar
Live chat and Q&A
Screen sharing and multiple presenters
Polls, surveys, and engagement prompts
Timed offers and clickable CTAs
Turn attention into action
GoToWebinar lets attendees watch and respond, but WebinarJam lets them engage and act. With timed offers, clickable CTAs, and audience prompts, you can guide participants toward your next step — whether that’s a purchase, registration, or consultation.
Create a dynamic, two-way experience
GoToWebinar’s engagement feels static, focused more on feedback than interaction. WebinarJam keeps your audience active with chat, polls, and offers designed to convert interest into immediate response.
Make selling part of the show
WebinarJam was built for marketers. Its engagement tools aren’t just for participation — they’re for persuasion. While GoToWebinar supports attendance, WebinarJam supports outcomes by turning live attention into measurable sales.
Automation that keeps growing your business
Features
WebinarJam
GoToWebinar
Session recording and playback
On-demand and scheduled replays
Evergreen “Replica” webinars
Automated follow-up emails and CTAs
Automate success, not just delivery
GoToWebinar lets you record your sessions for playback. WebinarJam goes further by turning those recordings into automated, revenue-driving events. Your best webinars can run 24/7, complete with chat simulation, timed offers, and automated engagement.
Build evergreen campaigns that scale
With WebinarJam, every live event can become a recurring funnel. You can replay your top presentations automatically and follow up with leads instantly. GoToWebinar’s replays lack automation — they’re recordings, not marketing tools.
Keep growing between live sessions
Automation turns consistency into scalability. WebinarJam frees you from repetitive hosting tasks so you can focus on strategy, knowing your webinars continue attracting leads and generating sales even when you’re offline.
Marketing analytics that fuel performance
Features
WebinarJam
GoToWebinar
CRM and marketing platform integration
Conversion and revenue tracking
Behavioral tagging and segmentation
A/B testing and optimization tools
See exactly what drives your results
GoToWebinar gives you basic attendance data, but WebinarJam shows the full story — from sign-up to sale. Track every click, conversion, and engagement metric to refine your marketing strategy.
Measure, adjust, and scale
WebinarJam’s built-in analytics and A/B testing make optimization simple. You’ll know which registration pages convert best, which offers drive action, and which audiences are ready to buy — insights GoToWebinar doesn’t provide.
Turn every event into actionable intelligence
Data should drive growth, not just reports. WebinarJam’s real-time analytics empower you to improve with every event, so your webinars perform better and your results compound over time.
When reliability isn’t enough to grow
GoToWebinar has stood the test of time, but its legacy structure limits modern marketing. Without automation, conversion tools, or deep analytics, it’s built for hosting — not scaling. WebinarJam gives you the same stability, plus the innovation, speed, and flexibility to turn your webinars into a marketing engine.
The smarter way to grow beyond traditional webinars
GoToWebinar keeps your sessions running. WebinarJam keeps your business growing. With branding, automation, and analytics all built in, you can create, promote, and profit from every event — without juggling extra tools or platforms.
The leading choice for coaches, experts, and creators alike.
The ultimate platform to grow your audience, monetize your content, and scale with confidence.
Creators use WebinarJam to do and earn more.
1.1m
Webinars
200m+
Live Attendees
53m
Replays Watched